Page 10 - Louisiana 811 Magazine 2018 Issue 2

An Energetic Duo Makes its Billboard Debut
By Mlchae! Dawnes
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ouisiana businessman Mike Eurnie and Earl were born out ui matches They'll take that message into

Ecsi, sr is passionate about an idea Mike had during the EE adulthood "

safety and damage prevention Deepwater Houzun disaster ufl the . _ _

— and not just when it directly Louisiana coast in the Gulf of Mexico in Am‘ }““ ““°’‘’ “*2” “’ be "“3"“3 ““
relates to his company. April 2010. ”At the last CGA convention l went to,
ln a first-or-its-kind arrangement, Mike saw the media and the pulilic- :‘ EL?’ §"“}:hm §““ °§ Sew Y;’;k,f“'f"?l
Pipeline construction and Maintenance, at-large running down the petroleum ° ° "° ““ ’“‘ 9 °‘’“ “ “ “

. _ . _ . to talk to me about what happened. He

lnc. the company Mike owns, sector — the industry he takes pride _ .d ,1 _h d m_ ‘h I d
sponsored 32 hillhoards throughout the in supporting through construction did him: °s:’"“’::;:‘“,
Ti-i-Parish Area to promote sate Digging and maintenance of the thousands of V “O5 L'h_ 1 L
Month in April. miles otperroleum-related pipelines ;’:;l';‘§ E”; H‘
"Louisiana one call is really trying came running out eight months after
to get out there and promote public ind“! ,~_’mn E 5 they saw the video and said ‘you can't
awareness of the need to call 811 before ’ V‘ ‘E ' dig without calling 8111"

you dig, and this was our way to help "I got aggravated during the BI’ . _

get that message out there," Mike said. incident with all the news and bad M“ ”“‘.d K“ E“"g3’ h"‘ P“‘ "“‘ “b"“‘

Pubfimy saying haw bad ‘he Pmuleum half a million coloring books that 211
Those hillhoards, which wlll be seen ind“! .h 1“ d mama to ihm systems have handed out at schools.
for 90 days in st. Mary, LaFuuxd12 and * Y " ’ The billboard project was a great way
. with people how sate we actually do . .

Terrebonne Earishes, are co-branded Wm ,, MM mid uwe an mum to tie PCM, Kid Energy and [A811
with PCM, Louisiana one call and We 0" mg sag‘ Aduilfizsfhelz 1: together.

“ ‘“"°“"' _d“" °‘ ““°’5“.“° “““°°“ l said ‘I have to come up with a way Mike has several one call systems that
°}‘“’“°‘“* ““"““‘ B“"“° “d E“ to teach everylaody actually how sate have encouraged equipment renhl

l describe them as energetic, because the industry is,’ and one of the things l Cornpanles to put Eumie and Earl
that's teohnically what they are » came up with was Eumie and Earl." stickers on their excavators to keep the
Eurnie is a cartoon naniral gas llame, . _ call hetore you dig message at the fmnt

. He teamed up with various one , .

and his sidekick Earl is a drop ui mu mums ‘hmughwl ‘he U S m of every excavator s mind.

P°"°‘°“"‘ "“' spread the word abnut sater digging And ECM isn't the only corporation
Also featured on the hilllioard is Mike, techniques and the need to call 811 by helping to push damage prevention.
holding a smart phone poised to offeung videos, coloring books and Mike mentioned that several Luw2'.~'
dial 811, alongside Rhett Lecompte, other educational materials aimed at locations now teature 811 stickers on
business manager tor Mike's education elementary sohool children. their shovels.

initiative Kid Energy USA, which Rhett ,1 1 ,, Mk E Y EE h lh [P h

. ,, t was a natura progression, I e ver messa c anne e s to reac a
described in an e-mail as a leading . 11 - .
. . . , . said If we target 3rd and 4th graders dlflemnl audience and keep the publlc

provider of children s entertainment E I 10 . h .1,

WM‘ a purPOSE,, Wm a gm [0 “mm every year or tie next years, t ey sate 5 and helps to prevent costly g

. remember the message — ,ust like repairs. Pulhng lresh ideas and creative
this world a sater and more educated . _ . . ,
_ ,, generations that rememlier smokey minds like Mike s behind the damage
1 th h h i h ld
pace rougtceyesoci ren . .
Eear telling them not to play with prevention initianve can make a huge
diiterence to Louisiana communities. I
a . Loulslarlll an aura asae 2